Instagram is the most popular social media platform with over 1billion users. It’s no surprise that businesses are flocking to the app in an attempt to reach this massive audience.
But which brands are the most popular on Instagram right now? According to recent data, these are the 10 brands that have the most followers and the highest engagement rates.
What do these brands have in common?
They’re all visually appealing, they post interesting and shareable content, and they use Instagram’s various features to their advantage.
If you want your brand to be as popular on Instagram as these companies, take note of what they’re doing right.
So without further ado, here are the top ten most popular brands on Instagram right now:
Top 5 Most Popular Brands on Instagram
With over 1 billion active users, Instagram is one of the most popular social media platforms today. And it’s no surprise that the app is also home to some of the most popular brands in the world.
Instagram has a massive following of loyal fans who love to engage with the brands they follow. As of 2022 Instagram has 512M followers.
2. National Geographic
National Geographic comes in at a close second with 224 million followers. The account is full of beautiful scenery and interesting animal facts. It’s no wonder that the brand has such a high engagement rate of almost four percent!
Nike comes as no surprise- with 71.43 million followers, they are crushing the Instagram game. They maintain a consistent aesthetic throughout their feed which consists of high quality images and videos that capture athletes in action. In addition to this, Nike also posts user generated content which features people from all walks of life enjoying their products. This helps to create a sense of community and belonging amongst their audience.
When it comes to engagement, Nike again excels with an average of nearly 500,000 likes per post. A large part of this can be attributed to the fact that they use popular hashtags such as #justdoit and #nike. This makes it easier for users to find their content and also creates a sense of branding which is easily recognizable.
Nike is definitely a brand to watch out for on Instagram and they are sure to continue growing in popularity.
Followers: 220 million
Average post engagement: 500,000 likes per post
What makes them popular: High-quality images and videos, user-generated content, and recognizable hashtags such as #justdoit and #nike.
Starbucks is another hugely popular brand on Instagram with 66.31 million followers. They are known for their aesthetically pleasing posts which often feature pictures of their drinks and food items. In addition to this, they also post videos which give viewers a behind the scenes look at how their products are made.
Engagement wise, Starbucks does very well with an average of nearly 400,000 likes per post. This is likely due to the fact that they use popular hashtags such as #coffee and #starbucks. Additionally, they also run regular contests which encourage users to interact with their content.
Brand Name: Starbucks
Followers: 17.8 million
Average post engagement: 50,000 likes per post
Overall, Starbucks is a brand that is definitely worth following on Instagram
5. Louis Vuitton
Louis Vuitton is a high-end fashion brand that has 63.22 million followers on Instagram. They are known for their luxurious and glamorous posts which often feature pictures of their latest products. In addition to this, they also post videos of runway shows and other events related to the brand.
When it comes to engagement, Louis Vuitton does very well with an average of nearly 300,000 likes per post. This is likely due to the fact that they use popular hashtags such as #lv and #louisvuitton. Additionally, they also regularly feature influencers on their account which helps to increase interaction with their content.
Overall, Louis Vuitton is a brand that is definitely worth following on Instagram if you’re interested in high-end fashion.
Brand Name: Louis Vuitton
Followers: 48.1 million
Average post engagement: 100,000 likes per post
What makes them popular: luxurious and glamorous posts, use of popular hashtags such as #lv and #louisvuitton.
There you have it- the top five most popular brands on Instagram right now. Nike, Starbucks, Louis Vuitton, are all crushing the Instagram game with their aesthetically pleasing posts and high levels of engagement. If you’re looking for some inspiration for your own brand, be sure to check out these accounts. Did we miss any of your favorite brands? Let us know in the comments below.
Last but not the least Nike, Starbucks, Louis Vuitton are the top five most popular brands on Instagram right now. These brands are successful on Instagram because they have a large number of followers and high levels of engagement.